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RESEARCH

Research is used to fill gaps in your information or to confirm or challenge assumptions

You can use research as a soft public relations tool to raise awareness or sustain it

Your needs for research could be internal to your organisation or interest group

Research of your supply chain or customer base can also yield useful information

Your staff and other stakeholder groups can benefit from research as well

Whatever the research aims or your target participants or audience, you will get results with macneill consultancy.

You can ask for quantitative and qualitative methods.  You can have your sampling methods linked to the census as well as other relevant characteristics of your population.

Research facilities you have access to include:

bullet Computer aided Personal Interviewing (CAPI)
bullet Computer aided Telephone Interviewing (CATI)
bullet Conventional field based face to face interviewer panel
bullet Focus Groups (viewing facility on demand)
bullet Statistician (SPSS)
bullet Geographic Information Software (GIS)
bullet Web-based surveys

Do you recognise any topics from previous research projects? (includes projects worked on while in previous employment)  If yours isn’t listed ask and we’ll provide a proposal.
ADDITIONAL SERVICES

bullet Animal Husbandry – perception / feasibility survey of laser based product
bullet Borough & District Councils – Customer satisfaction and service perception surveys / internal and external (Best Value and Section 75 related)
bullet Computer training and software – market audit
bullet Disabled training programme – participant evaluation and tracking
bullet Financial sector – mystery shopper surveys
bullet Health board – residents survey for staff training and customer liaison audit
bullet Housing association – training and team development including alternative styles and therapies

bullet Importers association – customer awareness / communications appraisal (Timber market)
bullet International premium bottled beer importer - interviews with licensed trade key-influencers in advance of re-launch of brand and introduction of draught version
bullet International telecommunications company - value for money business research
bullet Key international charities – brand positioning and awareness surveys
bullet Large state school – staff stress audit
bullet Licensed trade sector – customer survey and price / distribution monitoring
bullet Local charity - identification of opportunities to finance care

 

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